Why My Drug of Choice is the Smell of Ink in the Morning

Why My Drug of Choice Is the Smell of Ink in the Morning

Current Captured Customers Are the Best Kind

There’s something about that moment when the ink dries on a Service Level Agreement. For me, it’s more than a closed deal—it’s a handshake wrapped in ambition. It marks the start of partnership, progress, and performance. My go-to model? Contracts that pair benchmark payments with support and maintenance, designed for scalability, accountability, and shared upside.

Benchmark Payments = Mutual Momentum

Milestone-based contracts establish trust through action. Progress unlocks payment, alignment fuels execution, and everyone stays accountable. This structure drives transparency, which in turn drives satisfaction—and makes the client relationship something both sides want to grow.

Support and Maintenance = Sticky Value

Once benchmarks are met, I shift clients into maintenance and support models that deliver consistent value with low friction. These captured customers—already won through delivery and trust—are the most efficient to serve and the most likely to renew, refer, and scale with you.

Efficient, Repeatable, Scalable

I design maintenance delivery through automation, systemization, and intentional resourcing. It’s not about saving effort for its own sake—it’s about delivering excellence predictably, so innovation stays front and center.

The Takeaway

That SLA ink symbolizes more than a contract—it’s the starting line of a relationship built on shared wins. This is how I think about business: deliver results, earn trust, build systems that scale with ease. Every signed agreement should feel like momentum, not just paperwork.